Penguins are known for their cute antics and the true devotion they show when protecting their eggs during the harshest winters imaginable on the shores of Antarctica. These aquatic, flightless birds are famous throughout the world for their particularly upright waddle and tuxedoed appearance. Their sweet reputation, however, has been taking a battering recently, through [...]
Read the full story »Penguins are known for their cute antics and the true devotion they show when protecting their eggs during the harshest winters imaginable on the shores of Antarctica. These aquatic, flightless birds are famous throughout the world for their particularly upright waddle and tuxedoed appearance. Their sweet reputation, however, has been taking a battering recently, through no fault of their own, and so the penguin is striking back!
Today it was announced by a representative of ‘The Colony’, the Emperor Penguin’s administrative flipper, that they have instructed their legal team to begin proceedings against search engine Google for defamation. Read the full story »
Through running a content marketing agency, I’m very aware of not just the huge benefits to a business of having a blog, but also the fact that not having a blog leaves a business is in serious danger of losing online visibility and the ability to attract audience. As Eric Schmidt of Google said recently [...]
The next OMN London event taking place on the 2nd May is focusing on the topic of the psychology of sharing… I very, very pleased to announce that we’ll be having Nathalie Nahai, The Web Psychologist speaking. Nathalie has recently published her first book Webs of Influence – The psychology of online persuasion and I [...]
4Ps Marketing, the Strategic Digital Marketing agency based in London and Canterbury, is hiring! Known for technical expertise, professionalism and strategic approach, 4Ps Marketing specialises in all aspects of digital marketing. We are looking for bright, motivated digital professionals for their growing team at the Canterbury Innovation Centre. Our team specialises in SEO, digital advertising [...]
Today’s guest post comes from Alex Novakovic of ThoughtShift who’s giving you a few hints and tips about keeping consistency in your blog… enjoy! There are many great advantages to having a blog, but what many websites fail to realise is that although quality is of paramount importance – consistency also plays a huge role in a blogs overall [...]
This article by one of Quad’s Content specialists Chris Cooley is a discussion around the new Vine app. If this is something that interests you be sure to sign up to the next Content Creation Collective event taking place on the 17th April – Vlogs, Virals and Vine: Video insights for content creators. If you’ve [...]
The OMN London events are some of the biggest and best online marketing events in London. Following the announcement of the next event on May 2nd on the psychology of sharing, I thought I’d address a potential problem for members… convincing your boss to let you come. Picture the scene: the crowds are gathering on [...]
This is a more general post than normal… it’s aimed at EVERYONE, not just people in business. This is because I truly believe that everyone should be blogging! No matter who you are, whether it be for business or pleasure… you should be blogging.
Today’s guest post comes from Louis Venter of MediaVision discussing why they’ve moved from describing what they do as SEO to digital marketing. The requirement for brands to broaden their Google-centric view is something that Quad believes in 100%. This is definitely going to be one of the big conversations of 2013… enjoy! Firstly this [...]
Whilst planning this post about business blogging, I was going to start with the sentence: “By now everyone knows that if they are running a business they should have a blog”. However, if this were really true then there would be many more great corporate blogs out there! So I’ll start differently… Fact: If your [...]
Today’s guest blog comes from Ella Darlington of Tracepoint, a specialist technology inbound marketing agency in London. Here they outline the genius of the Oscars 2013 marketing team, understanding the personality and desires of their modern viewership, and capitalising on it in a hugely powerful way… A drop in viewers two years ago spelled one [...]