TL;DR – Short-term spammy, faux-marketing tactics have been attacked by wild pandas and evil penguins. Content marketing comes to the rescue. Think like a magazine publisher FTW! A couple of years ago, who’d have thought we’d be so worried about Pandas and Penguins! If a significant portion of your web traffic comes from Google, then [...]
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Jobs at Absorb Digital – PPC Manager
Agency: Absorb Digital
Role: PPC Manager/Analyst
Salary: £27k (depending on experience)
Location: Central London
We are a young and fast-growing full service online marketing agency with a friendly, but demanding client base. We have a reputation for delivering high quality service and we’re looking for someone who’s motivated and passionate about PPC and online marketing to slot straight in to the existing team structure and manage our client’s PPC accounts.
This is a client-facing role working alongside the account manager. As PPC manager you’ll be responsible for the setup, structuring, optimisation and analysis of all our client’s PPC account as well as devising recommendations and preparing client presentations and proposals. Read the full story »
David Attenborough. Great Content Marketing by the BBC
This is just amazing. A really good example of how using influencers allows a message to be not just relevant, but also to resonate with the soul of an audience. True influence.
Fighting Google Pandas and Penguins with Content Marketing
TL;DR – Short-term spammy, faux-marketing tactics have been attacked by wild pandas and evil penguins. Content marketing comes to the rescue. Think like a magazine publisher FTW! A couple of years ago, who’d have thought we’d be so worried about Pandas and Penguins! If a significant portion of your web traffic comes from Google, then [...]
OMN London – Speakers for 24th May
We’ve got a fantastic line up for the OMN London event on the 24th May! Many thanks to these shining examples of online marketing excellence for sharing their time, knowledge and insights with the Online Marketing London group. Alice Morgan With over 20 years of automotive marketing experience on both agency and client side, Alice [...]
Queen’s Speech 2012 – Another Nail in the Coffin of Digital Freedom? *Update*
The UK Digital Economy Act was announced during the Queen’s Speech in 2009, and since then has been the subject of huge controversy, appeal and delay. The row it has sparked with privacy groups, such as The Pirate Party have been over its proposals to increase surveillance on web users’ activities in order to clamp [...]
Journalism and Content – What’s the Point?
I’ve just read this story in the fantastic book Made to Stick: Why some ideas take hold and others come unstuckby Chip and Dan Heath. The whole book is well worth reading for anyone looking for a deeper understanding of content creation, but the following anecdote just struck me as so relevant to what I [...]
What is Pinerly? New Pinterest Analytics Tool Launches
We ALL know by now that Pinterest is turning out to be a really serious traffic driver for a lot of sites. Who would have thought that an online pinboard would cause so much excitement? But whatever your thoughts about the platform its become important for, not just consumers, but businesses great and small. It’s [...]
Kittencamp – Video Content Marketing Event – April 2012
Kittencamp is a monthly video content marketing event described as being for “web-loving ad industry type people to chat memes, drink beer and generally share some kitten love.” I have to admit that based on the description, and suffering from the kitten fatigue pandemic, I thought it had the potential to be either really good, [...]
Social Media Week 2012: A Bird’s Eye View
Following on from the partnership between OMN London and Adobe for our hugely successful Social Media Week 2012 event in February, I’m belatedly posting the infographic that the guys at Adobe created using their Social Analytics platform to extrapolate some interesting data from the buzz around the event. There’s some fascinating stuff here, I particularly [...]
Google Reaches Out To UK SEOs
On Tuesday 20th March Google opened up its UK office to a select bunch of SEOs from major search agencies across Europe. When the invite came through I had to admit I was surprised; Google? Discussing SEO?! With SEOs?!?! It’s hardly what you’d call a regular occurrence. However, it soon became pretty obvious why the [...]
Digital Account Manager Role at Quad London
Recommend our new digital account manager and we’ll give you £500! Quad London is hiring a new digital account manager. Do you know an experienced account manager looking for a new challenge? Do you want £500? Of course you do. Take a look here for the job spec: Digital Account Manager position. Quad is a [...]
About OMN London
OMN London
The OMN London blog supports the online marketing networking events organised by Gus Ferguson, co-owner of content marketing agency Quad London.
This is a blog run by OMN for the benefit of the wider online marketing community and as such if you would like to submit a post for consideration please contact me at @GusQuad.
