Article Archive for February 2012
Brands As Publishers: Building Brand Personalities Online Through Social Profiles
There is a well-documented seismic shift going on in the dynamics of the relationship between individuals, communities and brands. The old model of powerful, faceless company and impotent consumer is long gone due to the rise of social media, and online communities. Brands as publishers means that those companies who can build up followings via [...]
Brands As Publishers by @gillyschnilly
Talking about the change in marketing since the 1960s, John Scully, the former Apple CEO, said, “We’ve moved from the advertiser being in control to the community of potential buyers being in control. They are able to be motivated virally by their friends to, ‘Hey, take a look at this’. The power has shifted from [...]
Online Marketing Awards 2012 – Celebrating the Best and Brightest of OMN London
Online Marketing Awards 2012 Entry Deadline September 1st 2012 Shortlist Not Available until 1st October 2012 Awards Ceremony 22 November 2012 The Awards OMN London is pleased to announce the OMN Online Marketing Awards 2012.The OMN awards aims to provide a fantastic addition to the online marketing awards scene focusing on Content Marketing, PR, SEO [...]
Brands as Publishers: Why You Should Care About Pinterest by @Koozai_Tara
California based Pinterest was founded in December 2009 and was open to users by invitation from March 2010. In just under two years it has reached position five on Hitwise’s Top Ten Social Networking sites and was valued at 200 million US dollars in October 2011. Not only is it performing fantastically in its own right, it’s [...]
Brands as Publishers: How The Media Think
Play
Brands as Publishers: With the advent of mass use of social media channels, brands, big and small, B2B and B2C, need to start looking at where their audiences are congregating and providing them with the kind of information that they are looking for in order to make their purchasing decisions. This is very similar to [...]
Manifest London: A Big Thanks for the New OMN London Logo
I hope you’ve noticed the new OMN London logo. This work of creative genius has been very generously crafted by one of my favourite PR agencies in London, Manifest. Alex and the girls over there are regular Online Marketing Network – London attendees (Camilla Brown, a senior account manager there holds the accolade of being [...]
Jobs at Performics – SEO Account Director and Exec
Performics would like a word with you! Performics require 2 SEOs to help grow our massively successful and devastatingly brilliant organic search team. Position 1: Account Director You have at least 3 years experience in organic search, and you are so passionate about the subject you have frequently considered killing advocates of offline advertising. You [...]
Digital Marketing Executive (SEO & PPC) Job at Koozai
Job Title: Digital Marketing Executive (SEO & PPC) About Us: Koozai are a respected Digital Marketing Agency helping businesses to connect with their customers online – providing a range of industry leading services including Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media and Brand. We’re one of the UK’s fastest growing technology companies [...]
