OMN London Blog

Community sourced articles around the topic of the upcoming OMN London event

Events

Regular updates on speakers and topics for OMN London events

Jobs

Online marketing jobs in London and the UK

OMN Awards

The OMN Awards celebrate the best of London's digital talent and campaigns

Speaker Profiles

Brief biographies of past OMN Speakers

Home » Archive by Month

Article Archive for June 2012

Content Marketing for FMCG – Report: 37% More Product Purchased by Site Visitors

June 12, 2012 – 10:33 am |
Content Marketing by Kelloggs

Consumers who have visited an FMCG brand’s website purchase a whopping 37% more of that brand’s product in-store than consumers who haven’t visited the site. This data comes from a recent study attempting to draw links between on and offline brand marketing, carried out by three giants of the data world – dunnhumby, Accenture and [...]

MoneySavingExpert – Great Example of Content Marketing

June 1, 2012 – 10:55 am |
moneysavingexpert

I’ve come into the office today to the news that MoneySavingExpert has been sold for £87,000,000! Wow… that’s not bad for a “poorly implemented vBulletin installation”! Thats annoying. a poorly implemented vBulletin installation sells for £87,000,000 moneysavingexpert.com/news/site/2012… — Martin Macdonald (@searchmartin) June 1, 2012 So if it’s not the site itself that’s earned Martin Lewis [...]