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Article Archive for June 2012

Content Marketing for FMCG – Report: 37% More Product Purchased by Site Visitors

June 12, 2012 – 10:33 am |

Consumers who have visited an FMCG brand’s website purchase a whopping 37% more of that brand’s product in-store than consumers who haven’t visited the site. This data comes from a recent study attempting to draw links between on and offline brand marketing, carried out by three giants of the data world – dunnhumby, Accenture and […]

MoneySavingExpert – Great Example of Content Marketing

June 1, 2012 – 10:55 am |

I’ve come into the office today to the news that MoneySavingExpert has been sold for £87,000,000! Wow… that’s not bad for a “poorly implemented vBulletin installation”! Thats annoying. a poorly implemented vBulletin installation sells for £87,000,000… — Martin Macdonald (@searchmartin) June 1, 2012 So if it’s not the site itself that’s earned Martin Lewis […]