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Alternative Social Media Week 2013 – New-school PR for Journalists and Bloggers

Submitted by on February 5, 2013 – 10:42 am 4 Comments |

On the 19th February 2013 we’ll be holding a The Content Creation Collective event in celebration of Social Media Week 2013. CCC is a sister meetup to OMN, specifically for all creative types with a penchant for digital – writers, bloggers, editors, journalists, videographers, designers and producers – involved in the creation of content.

Social media week 2013So, it’s Social Media Week 2013 in NYC, but does that mean missing out across the pond? Of course not! To celebrate social goings-on the world over (except here where we have to wait another pesky seven months), we’re giving you an alternative event: New-school PR for journalists and bloggers.

What exactly is ‘new-school PR’? We think it’s a clever way of increasing your visibility online. Be this through the social takeover of Google+ – one of the best examples of ‘new school PR’ out there – or approaching editors via Twitter, or even ingenious digital PR campaigns, these days EVERYONE is a brand and EVERYONE needs to be mindful of their online visibility.

Samuel Pinney: Digital editor-in-chief, Heat and Closer

Samuel PinneySamuel Pinney is the digital editor-in-chief of heatworld and closeronline. He reads the entire internet every day, twice. Samuel joined heat in 2010, after working on Motorcycle News as the online editor.

He’s interviewed Harrison Ford, Daniel Craig, Matt Smith (who his is convinced is actually Doctor Who in real life) and Karen Gillan.

Sam will be exclusively talking to CCC members about how to break into digital content, which pitches get noticed at heat, and what heat is doing to improve its brand visibility via new-school PR.

Richard Kirk: Head of SEO at Performics UK and Google+ expert

Richard Kirk - Performics

Richard Kirk runs SEO & earned media in Europe for Performics, one of the world’s largest search agencies. He is passionate about building great stuff for the web and understanding the platforms that connect that stuff and people like you.

Richard’s understanding of how content creators should be using Google+ is immense and there will be lots of hints and tips as to how to use this often misunderstood platform to drive the visibility of your creative output.

Not on Google+? You absolutely need to be. The semantic web has enabled Google to award influence to writers, journalists and bloggers. This has led to the birth of ‘AuthorRank’ and the social takeover of Google+ – one of the best examples of ‘new school PR’ out there. Rich will tell you why all content creators need to be on Google+ so that they’re not shouting to an empty room.

So come along to the first CCC of 2013 on Tuesday 19th February at 6:15pm aboard the ever-majestic HMS President on the Victoria Embankment.


See you on board!


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