Articles by Gus Ferguson
Gus Ferguson is co-founder of content marketing agency Quad and organises the OMN London and Content Creation Collective events.
So, this job sounds so good it deserves it’s own post! Check this out… I’m tempted to apply myself! Position: Editor Location: Central London Salary and benefits: £25,000 to £35,000 DoE + Share Options
This is big news… Back in November last year the ASA released a reminder to bloggers about their responsibilities to their readers in regards to marking paid content as such. This caused a LOT of chatter in the blogosphere about the implications. In my opinion it caused a further distrust between brands and bloggers. PRs [...]
I’ve just been sent this video that’s been created by Hiscox that’s resonated with me right now…
This article is for those with the ambition and drive to build outstanding careers and fulfilling professional lives… if that ain’t you then here’s a link to a story about a puppy and a kitten that’s probably more up your street: www.viralnova.com/puppy-rescues-kitten/
As a sales professional, you’ll undoubtedly be connected to your immediate network on LinkedIn, and that’s great! It’s a cool social network for professionals…but you’re missing out if that’s all you’re using it for. Ever generated a lead on LinkedIn for example? It’s is not enough to simply fill out your company’s details, briefly highlight [...]
KEYNOTE13 TICKETS AVAILABLE NOW! What is Keynote13? It’s collection of the worlds best known speakers, thought leaders and digital evangelists in a special one day “pop-up” event hosted by OMN and WebMarketingSchool in London’s iconic 02 arena. All Keynote13 speakers have been hand picked as the leaders in their respective fields, every speaker has a [...]
Blogging is a big investment in time, but there are certain rules you can follow to make things easier and faster.
Is your employer giving you access to the training that will keep you from becoming irrelevant? You need to beware. There are new generations coming through the ranks behind you who are better able to understand digital behaviour than you are. It’s true; the adage that, for a today’s kids, a newspaper is an iPad [...]
Using psychology to design a kickass digital strategy – A masterclass Are you staying ahead of the game? In an industry as fast moving as ours, it is essential that we keep up with the latest thinking and ideas. In an industry that’s as young and wild as ours it’s also critical that the ideas [...]
This is why you should have a blog. There’s a PR disaster for British Gas brewing right now. Martin Macdonald, well-known marketing speaker and inbound marketer, had his house trashed when a flood was caused through the fault of a British Gas plumber incorrectly diagnosing a problem and fitting faulty taps.