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Articles by Gus Ferguson

Gus Ferguson is Founder of growth marketing consultancy Tetrad, and organises the OMN London and Content Creation Collective communities.

How to Thrive in the Future of Work

February 27, 2015 – 3:17 pm |

“People make decisions today based on their understanding of what the future holds. If we change their visions of the future, we change the way they make decisions today.” — Thomas Frey, The DaVinci Institute Understanding what the Future of Work holds in store is the premise behind a series of events being run by […]

Digital events: What’s on in November 2014 for digital people

November 13, 2014 – 10:39 am |
Digital events in London November 2014

The run up to Christmas is always a great time for events in London and 2014’s festive season looks like a cracker! Loads of amazing events and conferences coming up this month. If there are any that we’ve missed, please let me know @TetradGus The top digital events in London – November 2014

Digital events: What’s on in Sept 2014 for Digital People

August 31, 2014 – 12:52 pm |

In terms of amazing events, September 2014 has to go down as the most exciting month of the year so far! There’s sooo much on including a couple of big ones we’re putting on ourselves! If there are any that we’ve missed, please let me know @TetradGus The top digital events in London – September […]

Digital Events: What’s on in June 2014 for Digital People

June 13, 2014 – 9:58 am |
Digital London events June 2014

Here’s a slightly late list of the best upcoming events in June for London’s digital people… if you’ve any that you’d like to add please let me know @TetradGus The top digital events in London – June 2014

Digital Events: What’s on in May 2014 for Digital People

May 2, 2014 – 1:05 pm |

This is a new feature from OMN London whereby we’ll curate a list of the best upcoming events for London’s digital people… if you’ve any that you’d like to add please let me know @TetradGus Digital events that we want to go to in May

Entrepreneurial editor required for fashion start-up – Awesome job

April 7, 2014 – 3:40 pm |

So, this job sounds so good it deserves it’s own post! Check this out… I’m tempted to apply myself! Position: Editor Location: Central London Salary and benefits: £25,000 to £35,000 DoE + Share Options

ASA responds surprisingly to blogger and brand questions about sponsored content

March 19, 2014 – 1:22 pm |

This is big news… Back in November last year the ASA released a reminder to bloggers about their responsibilities to their readers in regards to marking paid content as such. This caused a LOT of chatter in the blogosphere about the implications. In my opinion it caused a further distrust between brands and bloggers. PRs […]

Ode to… the little things. Don’t forget them when starting your business

March 17, 2014 – 3:25 pm |

I’ve just been sent this video that’s been created by Hiscox that’s resonated with me right now…

Public speaking: The key to extraordinary success in your career

January 15, 2014 – 3:45 pm |

UPDATE: The Future Voices site is now live! Click here to find out how we’re training up London’s future digital influencers. This article is for those with the ambition and drive to build outstanding careers and fulfilling professional lives… if that ain’t you then here’s a link to a story about a puppy and a […]

FAO the sales team: LinkedIn lead generation and relationship management

November 19, 2013 – 7:23 pm |

As a sales professional, you’ll undoubtedly be connected to your immediate network on LinkedIn, and that’s great! It’s a cool social network for professionals…but you’re missing out if that’s all you’re using it for. Ever generated a lead on LinkedIn for example? It’s is not enough to simply fill out your company’s details, briefly highlight […]