Articles by Gus Ferguson
Gus Ferguson is co-founder of content marketing agency Quad and organises the OMN London and Content Creation Collective events.
This article is for those with the ambition and drive to build outstanding careers and fulfilling professional lives… if that ain’t you then here’s a link to a story about a puppy and a kitten that’s probably more up your street: www.viralnova.com/puppy-rescues-kitten/
As a sales professional, you’ll undoubtedly be connected to your immediate network on LinkedIn, and that’s great! It’s a cool social network for professionals…but you’re missing out if that’s all you’re using it for. Ever generated a lead on LinkedIn for example? It’s is not enough to simply fill out your company’s details, briefly highlight [...]
KEYNOTE13 TICKETS AVAILABLE NOW! What is Keynote13? It’s collection of the worlds best known speakers, thought leaders and digital evangelists in a special one day “pop-up” event hosted by OMN and WebMarketingSchool in London’s iconic 02 arena. All Keynote13 speakers have been hand picked as the leaders in their respective fields, every speaker has a [...]
Blogging is a big investment in time, but there are certain rules you can follow to make things easier and faster.
Is your employer giving you access to the training that will keep you from becoming irrelevant? You need to beware. There are new generations coming through the ranks behind you who are better able to understand digital behaviour than you are. It’s true; the adage that, for a today’s kids, a newspaper is an iPad [...]
Using psychology to design a kickass digital strategy – A masterclass Are you staying ahead of the game? In an industry as fast moving as ours, it is essential that we keep up with the latest thinking and ideas. In an industry that’s as young and wild as ours it’s also critical that the ideas [...]
This is why you should have a blog. There’s a PR disaster for British Gas brewing right now. Martin Macdonald, well-known marketing speaker and inbound marketer, had his house trashed when a flood was caused through the fault of a British Gas plumber incorrectly diagnosing a problem and fitting faulty taps.
Today’s guest post is from Matthew Pink on behalf of AVG. The IT security product provider AVG has researched and created a useful interactive infographic designed to provide Small Business Managers, Startups and Entrepreneurs with various insights into key online markets around the world.
Successful online marketing is about building a great website, then promoting it through advertising, optimising it for organic traffic and getting some journalists to write about you, right? Nope. That’s more like what you do if you have an offline shop. Online marketing is about optimising multiple properties to function as an interrelated digital ecosystem. [...]
This is a really great infographic by the guys at NewMam Studios! As the multitudes late to the infographic game are finding, creating great pieces is not an easy task. It’s a genuine blend of science and art that requires a deep insight into digital media. There are so many examples of people doing it [...]