Articles by Gus Ferguson
Gus Ferguson is co-founder of content marketing agency Quad and organises the OMN London and Content Creation Collective events.
Today’s guest post comes from Gareth Cartman of digital marketing agency Clever Little Design. It’s a really interesting look at how SEOs can play a more meaningful role in managing customer relationships. Enjoy! Say what you like about SEOs (and many people do), but they’re a resourceful lot. One minute they’re technical experts, the next [...]
Penguins are known for their cute antics and the true devotion they show when protecting their eggs during the harshest winters imaginable on the shores of Antarctica. These aquatic, flightless birds are famous throughout the world for their particularly upright waddle and tuxedoed appearance. Their sweet reputation, however, has been taking a battering recently, through [...]
Through running a content marketing agency, I’m very aware of not just the huge benefits to a business of having a blog, but also the fact that not having a blog leaves a business is in serious danger of losing online visibility and the ability to attract audience. As Eric Schmidt of Google said recently [...]
The next OMN London event taking place on the 2nd May is focusing on the topic of the psychology of sharing… I very, very pleased to announce that we’ll be having Nathalie Nahai, The Web Psychologist speaking. Nathalie has recently published her first book Webs of Influence – The psychology of online persuasion and I [...]
4Ps Marketing, the Strategic Digital Marketing agency based in London and Canterbury, is hiring! Known for technical expertise, professionalism and strategic approach, 4Ps Marketing specialises in all aspects of digital marketing. We are looking for bright, motivated digital professionals for their growing team at the Canterbury Innovation Centre. Our team specialises in SEO, digital advertising [...]
Today’s guest post comes from Alex Novakovic of ThoughtShift who’s giving you a few hints and tips about keeping consistency in your blog… enjoy! There are many great advantages to having a blog, but what many websites fail to realise is that although quality is of paramount importance – consistency also plays a huge role in a blogs overall [...]
The OMN London events are some of the biggest and best online marketing events in London. Following the announcement of the next event on May 2nd on the psychology of sharing, I thought I’d address a potential problem for members… convincing your boss to let you come. Picture the scene: the crowds are gathering on [...]
This is a more general post than normal… it’s aimed at EVERYONE, not just people in business. This is because I truly believe that everyone should be blogging! No matter who you are, whether it be for business or pleasure… you should be blogging.
Today’s guest post comes from Louis Venter of MediaVision discussing why they’ve moved from describing what they do as SEO to digital marketing. The requirement for brands to broaden their Google-centric view is something that Quad believes in 100%. This is definitely going to be one of the big conversations of 2013… enjoy! Firstly this [...]
Whilst planning this post about business blogging, I was going to start with the sentence: “By now everyone knows that if they are running a business they should have a blog”. However, if this were really true then there would be many more great corporate blogs out there! So I’ll start differently… Fact: If your [...]