OMN London Blog

Community sourced articles around the topic of the upcoming OMN London event


Regular updates on speakers and topics for OMN London events


Online marketing jobs in London and the UK

OMN Awards

The OMN Awards celebrate the best of London's digital talent and campaigns

Speaker Profiles

Brief biographies of past OMN Speakers

Home » Blogging, OMN London Blog

No blog? The top reasons you’re missing out

Submitted by on March 18, 2013 – 1:23 pm |

Everyone should be a blogger - Socrates quote

This is a more general post than normal… it’s aimed at EVERYONE, not just people in business. This is because I truly believe that everyone should be blogging! No matter who you are, whether it be for business or pleasure… you should be blogging.

I’ll cut straight to the chase – blogging is an incredible way to explore your passions.

Here are a few reasons why writing a blog should be high on everyone’s to do list… if you’re a blogger yourself, please use the comments to add your own reasons. All these are true whether you’re blogging for business or pleasure.

  • Researching your topic in detail adds hugely to your knowledge and understanding of the subject.

  • Examining your beliefs through researching and writing about them can be a form of therapy, bringing clarity to your life.

  • It brings you in contact with a geographically disparate community of people who share your passion, and gives you a voice amongst them.

  • A blog demonstrating your knowledge of your industry is the most powerful CV you could ever have

  • Knowledge is power

  • It gives you power as a consumer to ensure that you get the service you deserve. Brands, quite rightly, see bloggers as bigger PR threats than individuals without a soapbox
  • It can turn your passion into a means of living, or turn your means of living into a passion

  • If you’re a fashion blogger, then there’s no better way to crystallise your opinions on style than to take the time to write and publish them to an opinionated audience.

  • If you’re a political blogger, there’s nothing like writing about this policy or that piece of legislation to get a solid grip on what it means, not just from your unexamined gut feeling, but from the point of view of your readers.

  • For business bloggers, writing about industry news and the beliefs and processes that make your business unique in a crowded marketplace is a powerful way to show expertise and thought leadership, and build profitable audiences.

  • When you’re writing a blog post, you have to organise your thoughts, consider the counter-arguments and broaden your understanding.

  • Einstein blogger

  • The fact that what you publish is going to be scrutinised by people who don’t know you forces you to ensure that the points your making are valid.
  • It’s by examining a topic in detail and building your knowledge in this way about subjects you’re passionate about that you can become a genuine expert

  • The power of a blog builds as you invest time and effort into it, so start now! What are you waiting for?

If there was ever a moment to follow your passion and do something that matters to you, that moment is now.

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> 

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.