OMN London Blog

Community sourced articles around the topic of the upcoming OMN London event


Regular updates on speakers and topics for OMN London events


Online marketing jobs in London and the UK

OMN Awards

The OMN Awards celebrate the best of London's digital talent and campaigns

Speaker Profiles

Brief biographies of past OMN Speakers

Home » OMN London Blog

SEO: Link Removal CMS for Removing Bad Links – Guest Post

Submitted by on July 12, 2012 – 8:49 am |

Link Removal CMS For Removing Bad Links

Today’s guest post about removing bad links comes from SEO wizard Steve Carrol at The Link Auditors, SEO application developer par excellence… and also the very generous bar sponsors for the last OMN London event! Enjoy.

The SEO industry has been suffering recently since Google have launched updates, penalizing sites where SEO’s were caught red handed manipulating ‘their’ search results.

However, in the aftermath many are still struggling to get to grips with exactly what has caused their drop in positions and more importantly how to recover them. As time passes and the ‘quick fixes’ have not had the desired effect, they are starting to question the SEO firms that got them into trouble and look elsewhere.

“It is no longer viable to allow your SEO agency to work in the dark, companies need to monitor exactly what links they are acquiring and know how they are gaining those links!”

There is an immense amount of flux taking place between the GOOD SEO companies and the bad, with more movement and shuffling going on now than at any time I ever recall in the past.

The rules have changed so significantly that not only has there been a new pecking order at the top of the search results, but also between the SEO companies who compete in this space.

However, when you take on a new client it is imperative to fully understand the issues and problems you are taking on. To be able to best advise new clients as to what is the best course of action and deliver realistic goals, there must be complete transparency as to current the health and history of the site you are asked to begin working on.


I have been designing link audit tools for over 3 years, as an application developer this was the natural thing to do every time I had a client come to me who had suffered a penalty, where I worked hard to fully understand the nature of the problem, I then built a tool to be able to analyze every other site I was asked to work on looking for that same problem. Over time, as Google has hit everything from site-wide links, to reciprocal links, directory links, link farms, anchor density, etc etc. I built an impressive portfolio of link auditing tools.

I have been using these tools over the course of the last 3 years, improving them as time goes by and they have become an a invaluable resource. Though only when Google made it clear recently with the warning letters for unnatural links, followed shortly by ranking drops, did the ‘penny drop’ and everyone finally realized that BAD LINKS DO HURT, and at that point my tools and services became very poplar!


The next problem then hit us hard, how to manage the link removal process effectively and elegantly, so as normal when confronted with such a problem I built a CMS for this which has just been launched. If you have already located your bad links (even if you think you have you most probably haven’t) you can start using my new Link Removal CMS straight away – free of charge!

The Link Removal CMS is hosted here:

How It works:


I use a suite of back link auditing tools now, but to get a better understanding of the types of issues we look for when carrying out link audits and the extensive nature of the problems we find, I have a full sample report located here: FULL SAMPLE LINK AUDIT


Google has created a mine field of penalties in which the companies who compete for top places have to avoid, its a game with heavy prices to pay, loosing those top spots will often be the end of some businesses. With everything to play for and the game becoming increasingly fraught with danger, it is no longer viable to allow your SEO agency to work in the dark, if they are only showing you the weekly position reports – this is not enough, companies need to know and monitor exactly what links they are acquiring and know how they are gaining those links.

It is imperative to stay below the natural threshold of the power law model, where 80% of the links are from healthy neighborhoods and 20% from ‘bad’ neighborhoods (thats normal). We see clients coming to us with problems when about 35% of their links are in a bad neighborhood. When they get to 45% or more, they are often languishing with -50 penalties and are suffering greatly.

Link Auditing is now an integral part of any SEO campaign and is increasingly becoming the most important focus for many who have already falling victim to the misdemeanors which were perpetrated by their former ‘SEO Professionals’.

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> 

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.