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Home » OMN London Blog

Social Media Week 2012: A Bird’s Eye View

Submitted by on March 31, 2012 – 6:45 pm 2 Comments |

Following on from the partnership between OMN London and Adobe for our hugely successful Social Media Week 2012 event in February, I’m belatedly posting the infographic that the guys at Adobe created using their Social Analytics platform to extrapolate some interesting data from the buzz around the event.

There’s some fascinating stuff here, I particularly like the fact that there were enough tweets on Monday the 13th February using Social Media Week hash tags to create 12, yes 12! 40,000 word novels! That’s a lot of chatter!

Here’s another one: during the week, the overall reach of #SMWLDN was an incredible 39.9 million! That’s almost 10 times the population of Scotland! Wow…

Here’s a list of the top 10 influencers during the week, measured by total reach:

  1. @paramendra – Current following = 43,376
  2. @jayoatway – Current following = 102,248
  3. @TheNextWeb – Current following = 693,497
  4. @luizinacio1 – Current following = 23,459
  5. @Adobe – Current following = 112,862
  6. @AnnTran_ – Current following = 289,694
  7. @cammipham – Current following = 64,290
  8. @digiphile – Current following = 124,737
  9. @socialmediaweek – Current following = 40,803
  10. @2morrowknight – Current following = 300,485

Check out some of the other stats and key influencers in this infographic brought to you by @AdobeUK #AdobeSocial. Just looking at this data reminds me what a great week SMW was and how much I’m looking forward to the next one!

Social Media Week 2012 Infographic


  • kyt says:

    Not at all surprised that Ann Tran and TomorrowKnight made the list. Congrats to them both and all the others that made the list.

  • Oscar says:

    For now, companies know at least they can control the
    message being presented over the air and in the paper.
    Consequently, modern businesses are now facing two primary issues that will inevitably force them to enter the sphere of social media:.
    Facebook and Twitter are the most commonly used social networking websites,
    so let’s start there.

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