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Home » OMN London Blog

Why Your Brain Craves Infographics – 13 Reasons

Submitted by on June 27, 2013 – 8:11 pm |

This is a really great infographic by the guys at NewMam Studios!

As the multitudes late to the infographic game are finding, creating great pieces is not an easy task. It’s a genuine blend of science and art that requires a deep insight into digital media. There are so many examples of people doing it wrongly! I think a lot of the reason for this is that brands are using their creative agencies to make the piece and then their content marketing, PR, social or SEO agency to do the outreach. This is a fundamentally flawed model as understanding what publishers are looking for when it comes to format, size, typography, style, etc, etc, is essential to direct the ideation and creation of successful pieces.

Specialists like Quad and NeoMam, who do both strategic creation and the outreach are getting some outstanding results, and are constantly pushing the boundaries as to what they can create that will be attractive to publishers and their audiences.

This infographic by NeoMam is an outstanding piece of work, using parralax scrolling, animated sections, clickable source links and embedded tweet to share for each section. Well done to Danny and his team!

13 Reasons Why Your Brain Craves Infographics

13 Reasons Why Your Brain Craves Infographics [Infographic] by the team at NeoMam

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